Looking To Increase Customer Engagement? 3 Things You Ought To Implement In Your Business Strategy

Because every business thrives on customer satisfaction, customer engagement is vital to the business’ success. Customer engagement numbers provide crucial information to the business management that influences important decisions such as pricing and marketing strategies. Businesses that succeed in exceeding customer’s expectations sustain longer in the market. 

Since globalization has increased market competition for most businesses, they have to work on ways to increase customer engagement to exceed customer expectations for long-term sustenance. Better customer engagement helps businesses to ensure better customer relations by which they gain vital insights into the customer’s expectations. This helps them in changing their strategies within short intervals based on real-time information and evaluations. Here are some foolproof approaches for 2017 to help you increase customer engagement. Take a look:

1. Increase customer engagement by employing chatbots

Chatbots that are adding more sense with each passing day by providing 24-hour chatting service to users, across industries. Prior to chatbots, organizations had a lot of difficulties engaging with customers except on social media or through surveys. Adoption of chatbots will continue through 2017 as technologies and methods will progress significantly helping achieve customer delight allowing businesses to sustain longer in a highly competitive market.

Soon, chatbots will be stepped up with artificial intelligence to make the man-machine engagement more realistic by turning chatbots into virtual assistants that are more intelligent and engaging. They function based on the information gathered about the customer’s behavior and these technologies help them gain their weight based on actual information.

2. Data-driven approaches will reign to increase customer engagement

Though social media engagement is one of the quickest and most effective ways of interacting with customers directly, more data-driven approaches and technologies will thrive in future. Personalized information will provide more opportunities for every business to promote specific products or brands that the customer seems to like more. For example, based on the customers’ previous purchases and cache information, a business may be able to promote an upgrade for a product or service already purchased. While this personalization is already provided, engaging with the customer directly to influence such a decision will be path-breaking. It can be considered as providing customer service before the purchase itself.

Businesses can also leverage Internet of Things (IoT) to engage more effectively with customers. IoT brings with it a lot of crucial customer information such as their usage patterns which can be helpful in making products more user-friendly and better when leveraged fruitfully to engage more efficiently, customers will be delighted.

Businesses use their social media profiles to interact more often with customers by including interesting campaigns and posts that resonate well with the target audience. Though this trend is already catching up with many large organizations, smaller brands will also follow suit and leverage from social media interactions with their customers. This will be a great boost to customer relationships which, otherwise, is quite challenging for smaller organizations.

More companies can leverage from messaging services or apps like the Facebook messenger to reach out to customers. Direct interactions with customers can help improve customer relations. One-on-one interactions with customers will help businesses become enriched and empowered with crucial information. Quality customer engagement to attract attentive customers must be given more importance than just being on social networks all time.

3. Increase customer engagement with voice searches

Customer engagement will see a massive leap by using voice searches and multimedia. Big data is already in use for various purposes and henceforth it will consistently be used for better customer experiences as well. Speech and text analytics will pave way for better understanding of customers’ needs, which businesses will have to include in their customer engagement strategies.

We can expect to see many smaller brands emerge and succeed considerably by using the latest technologies such as 3D printing and customized production that are only getting popular at an industrial level. As the cost of 3D printing is getting lesser by the day, manufacturers will be able to produce different types of products in the same batch which can be path-breaking as far as personalization is concerned.

So, What Does The Future Of Customer Engagement Look Like?

With more businesses getting into the global market with stronger customer engagement programs, with ample information available from social media and behavior, customer engagement programs will get a major makeover in the coming years. Businesses must provide pre-purchase customer engagement, using available information in order to reduce post-purchase customer engagement.