Ezeassist - Customer Engagement Software

Because every business thrives on customer satisfaction, customer engagement is vital to the business’ success. Customer engagement numbers provide crucial information to the business management that influences important decisions such as pricing and marketing strategies. Businesses that succeed in exceeding customer’s expectations sustain longer in the market.  Since globalization has increased market competition for most businesses, they have to work on ways to increase customer engagement to exceed customer expectations for long-term sustenance. Better customer engagement helps businesses to ensure better customer relations by which they gain vital insights into the customer’s expectations. This helps them in changing their strategies within short intervals based on real-time information and evaluations. Here are some foolproof approaches for 2017 to help you increase customer engagement . Take a look: Increase customer engagement by employing chatbots Chatbots tha

Customer engagement is an all-encompassing terminology that expanses across business verticals, metrics and business sizes. If you have a business you have to provide impeccable customer experience and always look out for improved ways to increase customer engagement. At a broad level, customer engagement can be defined as the experience and touchpoints a customer has with your product and company. But, what does customer engagement really mean? According to a study by Gallup , it’s an emotional and psychological attachment to a brand, product or company. In 2016, Marketo  had conducted a poll amongst marketers about what ‘engagement’ meant to them. Here’s what they found: 63%  marketers view engagement as customer renewals, repeat purchases and retention. 78%  marketers think engagement occurs in the middle or end stages of the marketing funnel. Highly engaged customers buy more, endorse more and are more loyal to your brand. Thus, providing a superior custom