Why Use Customer Engagement Software For Business & Proven Strategies You Ought To Implement



What does customer engagement truly signify?
Stated plainly, customer engagement is the profundity of the connection and association your customer has with your brand/business.
It’s a rather fair topic of discussion bearing in mind more and more businesses are recognizing that customer loyalty towards their brand is principally the consequence of wonderful customer engagement. According to a Walker study, by 2020 customer experience will overtake price and product as the key brand differentiator. Because the customer controls more power with more info and choices, customer engagement via the right customer engagement software has developed into the primary channel to safeguard your brand is at the “top of their mind” when they’re looking to make a purchase.
Why is customer engagement important?
Here’s how you truly define a customer who is highly engaged thus reinforcing the fact why customer engagement is so important. Customers who are decidedly attached to your brand will…
  • Buy only from you. Duh!
  • Refer you to friends and family. Remember, positive word-of-mouth marketing is one of the finest forms of advertising. They also talk about you and spread the word on their social channels thus also contributing to your free P.R.
  • Because they are so devoted to your brand, they provide you with constant feedback. Mind you, customer feedback is one of the fundamental components of product and brand development.
  • They stick to your brand no matter what. They’re your most faithful clienteles and supporters.
Why should you employ a customer engagement software or a customer engagement platform?

  1. Sales Cycles Will Shorten Considerably

When you engage with customers by employing a customer engagement software, it can shorten your sales cycle significantly. You can use a customer engagement software to straightaway notify all stakeholders and decision makers with information they need at whatever step they may be in the buying process. All information is just a click away.

  1. Enhance Customer Loyalty, Thereby Eventually Escalating Sales

When your customers are engaged, stay rest assured that they will be loyal to you. Gartner has predicted that by 2018, more than 50% of organizations across the globe will redirect their investments to customer experience innovations to keep them engaged. By making sure interactions with your brand/company is always seamless, enjoyable and continuously enlightening, you will drive massive brand loyalty, else bid adieu to your customers.

  1. They Turn Into Natural Preachers

Because we live in a hyper-connected setting, people are always talking about one thing or the other and word travels really fast. The channel might be social media, review websites, social networking channel etc. Aberdeen Group Inc. claims that companies with the strongest omni-channel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omni-channel strategies. Accenture found that 89% of customers get frustrated because they need to repeat their issues to multiple representatives. Moreover, 87% of customers think brands need to put more effort into providing a consistent experience, claims Kampyle.
In conclusion…

Engaged customers, by nature become brand evangelists. They become your business’s spokespersons. Advantages of customer engagement through the right customer engagement software deliver solid continuing returns for your organization. Capitalizing on a robust, reliable customer engagement software reinforces affiliations, upsurges organic referrals and eventually gets you revenue.

Comments

Post a Comment

Popular posts from this blog

Looking To Increase Customer Engagement? 3 Things You Ought To Implement In Your Business Strategy

Image
Because every business thrives on customer satisfaction, customer engagement is vital to the business’ success. Customer engagement numbers provide crucial information to the business management that influences important decisions such as pricing and marketing strategies. Businesses that succeed in exceeding customer’s expectations sustain longer in the market.  Since globalization has increased market competition for most businesses, they have to work on ways to increase customer engagement to exceed customer expectations for long-term sustenance. Better customer engagement helps businesses to ensure better customer relations by which they gain vital insights into the customer’s expectations. This helps them in changing their strategies within short intervals based on real-time information and evaluations. Here are some foolproof approaches for 2017 to help you increase customer engagement . Take a look: Increase customer engagement by employing chatbots Chatbots tha
Keep reading

Increase Customer Engagement – 4 Sure Shot Strategies That Will Never Backfire!

Image
Customer engagement is an all-encompassing terminology that expanses across business verticals, metrics and business sizes. If you have a business you have to provide impeccable customer experience and always look out for improved ways to increase customer engagement. At a broad level, customer engagement can be defined as the experience and touchpoints a customer has with your product and company. But, what does customer engagement really mean? According to a study by Gallup , it’s an emotional and psychological attachment to a brand, product or company. In 2016, Marketo  had conducted a poll amongst marketers about what ‘engagement’ meant to them. Here’s what they found: 63%  marketers view engagement as customer renewals, repeat purchases and retention. 78%  marketers think engagement occurs in the middle or end stages of the marketing funnel. Highly engaged customers buy more, endorse more and are more loyal to your brand. Thus, providing a superior custom
Keep reading

Why To Use Customer Engagement Software For Business?

Image
Irrespective of how small or large your business is, you will not have a business without your customers. Period! Thus, providing your customers with the highest level of gratification and drive through constructive customer engagement is vital to your business’ success. Plus, today customers are more knowledgeable than ever before -- they assess prices, evaluate services and read reviews on the web before making a purchase. Advent of the World Wide Web and thereafter of social media has totally transformed the way customers used to behave. They are now extremely selective about connecting with a brand.  This is why customer engagement is critical for a business: You don’t want to lose old customers; plus, new businesses are difficult to come by and they increase costs enormously… almost 7 times more!  Customers who are engaged will stay loyal to you for longer, thus also enhancing your customer retention rate. 86% of customers who receive poor customer service,  
Keep reading