Customer engagement is an all-encompassing terminology that expanses across business verticals, metrics and business sizes. If you have a business you have to provide impeccable customer experience and always look out for improved ways to increase customer engagement. At a broad level, customer engagement can be defined as the experience and touchpoints a customer has with your product and company. But, what does customer engagement really mean? According to a study by Gallup , it’s an emotional and psychological attachment to a brand, product or company. In 2016, Marketo had conducted a poll amongst marketers about what ‘engagement’ meant to them. Here’s what they found: 63% marketers view engagement as customer renewals, repeat purchases and retention. 78% marketers think engagement occurs in the middle or end stages of the marketing funnel. Highly engaged customers buy more, endorse more and are more loyal to your brand....
Comments
Post a Comment