Defined plainly, customer engagement is the profundity of the association a consumer has with a brand. Needless to say, the better the customer engagement is, the better the customer experience is and thus greater customer loyalty. Consumer is King and exercises more power over any business with his access to unlimited information and choices making customer engagement all the more significant. Whether its buying a product, reading a post on social media, getting updates via email, reading an online review or seeing an ad on a billboard, with every exposure to a brand, customer engagemen t is either built or destroyed with the customer’s every move. How to you define a customer who’s highly engaged? Below are different personalities that embody an engaged customer’s performance: Buyers – Obviously, a highly engaged customer with your brand will buy from you and not your competition. If kept highly engaged, they will keep buying from you. Advocates – They promot...
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