Ezeassist - Customer Engagement Software

Did you know that the term ‘user experience’ owes its origin to Donald Arthur ‘Don’ Norman while he was a User Experience Architect for Apple in the year 1993? Techtarget says user engagement is the assessment of a person's response to some type of offering, such as a product or a service. So how do you assess a consumer’s behavior or degree of engagement? Simple…through regular observation and monitoring. For example, a website user, might click links, comment, download documents and watch videos which presents you the awareness about what he watched, for how long and what his interests are. Put it modestly, user experience design implies all the factors which monitor the interaction of the end-user with a concerned product or service. Any product, be it physical or digital affects consumers in several ways, either, through the way it works or the way it ‘feels’. It is the invisible force which captivates the consumer’s base to your platform. This is precisely why every ...

Defined plainly, customer engagement is the profundity of the association a consumer has with a brand. Needless to say, the better the customer engagement is, the better the customer experience is and thus greater customer loyalty. Consumer is King and exercises more power over any business with his access to unlimited information and choices making customer engagement all the more significant. Whether its buying a product, reading a post on social media, getting updates via email, reading an online review or seeing an ad on a billboard, with every exposure to a brand, customer engagemen t is either built or destroyed with the customer’s every move. How to you define a customer who’s highly engaged? Below are different personalities that embody an engaged customer’s performance: Buyers  – Obviously, a highly engaged customer with your brand will buy from you and not your competition. If kept highly engaged, they will keep buying from you. Advocates – They promot...

Customer engagement is an all-inclusive expression that expanses across teams and metrics. The world we live in today is interrelated on many fronts which has led to the explosion of content as well as data thus providing customers approachability to more products and services. However, it’s not as easy as it sounds, it all starts with customer engagement and the practice of the correct customer engagement software. At a wide-ranging level, customer engagement software can be labelled as the involvement and touchpoints a consumer has with your product and company. So, What Does Customer Engagement Signify? Customer engagement is about fostering customers to interact and share the experiences you create for them as a business and a brand. When executed appropriately, an effective customer engagement strategy will cultivate brand growth and allegiance. And here’s where a worthy customer engagement software comes into play. Businesses that emphasize on customer engageme...

Lead seamless customer conversations and have constructive connections Revel in unparalleled (free) marketing visibility Expand customer lifetime value Manage upsell and cross-sell strategies Present omni-channel propositions for customer needs Develop customer retention Wondering what these pointers are? They are the reasons why we’re writing this article. The above mentioned activities are nothing but rewards you’ll reap by employing an advanced authoritative customer engagement software for your business. Customer engagement is getting progressively multifaceted with customers having more choices than ever before. Because customers enjoy so much influence, they also expect healthier personal, reliable and relatable communication with your brand across all channels. In this article, we’ll demonstrate to you why you should implement a customer engagement software to run your business. But, before delving further, let’s tell you what customer engagement...

What does customer engagement truly signify? Stated plainly, customer engagement is the profundity of the connection and association your customer has with your brand/business. It’s a rather fair topic of discussion bearing in mind more and more businesses are recognizing that customer loyalty towards their brand is principally the consequence of wonderful customer engagement. According to a Walker study, by 2020  customer experience will overtake price and product  as the key brand differentiator. Because the customer controls more power with more info and choices, customer engagement via the right customer engagement software has developed into the primary channel to safeguard your brand is at the “top of their mind” when they’re looking to make a purchase. Why is customer engagement important? Here’s how you truly define a customer who is highly engaged thus reinforcing the fact why customer engagement is so important. Customers who are decidedly atta...

Irrespective of how small or large your business is, you will not have a business without your customers. Period! Thus, providing your customers with the highest level of gratification and drive through constructive customer engagement is vital to your business’ success. Plus, today customers are more knowledgeable than ever before -- they assess prices, evaluate services and read reviews on the web before making a purchase. Advent of the World Wide Web and thereafter of social media has totally transformed the way customers used to behave. They are now extremely selective about connecting with a brand.  This is why customer engagement is critical for a business: You don’t want to lose old customers; plus, new businesses are difficult to come by and they increase costs enormously… almost 7 times more!  Customers who are engaged will stay loyal to you for longer, thus also enhancing your customer retention rate. 86% of customers who receive poor custom...